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Winnipeg, Manitoba  ·  Canada

Chris
MacKinnon.

I've spent 28 years in IT and coached hockey at a high level for 33 years. Along the way I wrote a book about leadership, started a newsletter to help Canadians make sense of AI, and I'm often out somewhere quiet with a camera in my hand. None of it was part of a plan. It just grew out of paying attention.

IT Leader
Author, The Human Side of Leadership
Founder, AI, Eh? — Canadian AI literacy newsletter
Chris MacKinnon in the Canadian Rockies

"Leadership is not about getting it right all the time. It is about paying attention, staying accountable, and being willing to grow."

From The Human Side of Leadership

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AI assisted, Human led

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"AI tools are not magic. They are not going to do your job for you. But they can save you real time if you know how to use them."

AI, Eh?  ·  Issue 1

Chris MacKinnon

About Chris

Still on the path.
Still learning.

I have spent 28 years working in IT across multiple sectors. I have led teams through technology changes, budget pressures, and all the complexity that comes with running IT in large organizations. The work has never been just about technology. It has always been about the people behind it.

My approach to leadership keeps evolving. I still believe in putting people first, staying humble enough to listen, and holding yourself accountable. But I learn something new about what that actually looks like in practice more often than I would have expected after this many years. That is not a complaint. It is the part I find most interesting.

I did not set out to write a book or start a newsletter. Both grew out of paying attention to what was missing and wanting to do something useful about it.

Leading IT at scale

Right now I am the IT Director for the Winnipeg School Division, and honestly, it is the most rewarding work I have done in my career. Our team supports close to 40,000 users, and when I say users I mean students, teachers, and the people who keep a school division running every single day. That is not an abstraction. Those are real people who need technology to work, and who deserve a team that actually shows up for them.

We are in the middle of a significant modernization effort right now. Networks, devices, software, student information systems, collaboration platforms. A lot is moving at once. And through all of it, what I keep coming back to is the same thing I have always believed: the technology is important, but how we deliver it is what people actually remember. That is the heartbeat of everything our team is trying to build.

Technology matters. How we deliver it matters more.

33 years behind the bench

Long before I had a title in IT, I was coaching hockey. For 33 years I worked with players at different ages, skill levels, and stages of their lives. It taught me more about leadership than any course or framework I have encountered before or since.

You cannot fake it on the bench. Players know when you are not present. They know when you are not being straight with them. They know the difference between a coach who is managing them and one who actually cares about their development. That same truth holds in every leadership context I have ever been in.

Coaching taught me that empathy is not softness. It is how you reach people. It taught me that accountability only works when it is paired with genuine trust. And it taught me that how you deliver a message matters as much as the message itself. Those ideas run through everything I have written.

Why I started AI, Eh?

When AI started moving fast, I noticed a gap. There was plenty of content for people who already work in tech, and plenty of breathless headlines for everyone else. What was missing was something honest and practical, written for regular Canadians who just wanted to know if any of this was actually useful to them.

So I started AI, Eh? A free newsletter in plain English, with Canadian context, that treats readers like adults. I recommend Claude, ChatGPT, and Gemini equally because I do not have a stake in any of them. I read and reply to every message personally. That part matters to me.

The book

I started writing LinkedIn articles about leadership a while back. I was processing things I had lived through and trying to make sense of them in writing. People kept reading. Eventually I had enough material that pulling it together into a book felt like the right next step. I took it on as a personal challenge, with no particular expectation of what would come of it.

The Human Side of Leadership is not a management textbook. It does not offer a framework or a five-step system. It is a collection of honest reflections on what leadership actually looks like when you are in the middle of it, shaped by decades of experience in IT, education, and coaching. The themes that come up most often are the ones that kept coming up in my own work: trust, empathy, humility, accountability, and the weight that words carry when you are in a position of influence.

I wrote it from somewhere on the path, not from the top of the mountain. I am still climbing. If that sounds familiar, it is probably for you.

The eBook and print edition are both live on Amazon now.

Speaking and consulting

I am occasionally available for speaking engagements and consulting on topics I actually know something about: IT leadership, AI literacy for non-technical audiences, and leading with empathy, humility, and accountability. If you are looking for someone who will speak from real experience rather than a slide deck full of frameworks, get in touch.

Outside the office

I spend time behind a camera too. Landscape photography, mostly. Mountains, lakes, the changing seasons. The kind of thing that gets you up before sunrise and out somewhere quiet, which suits me fine.

Christopher MacKinnon Photography

Canadian landscapes. Mountains, lakes, and the light that shows up when most people are still asleep.

christophermackinnonphotography.ca

@Chris__MacKinnon on Instagram
AI, Eh?

Canadian AI literacy

AI, Eh?

Plain English AI for everyday Canadians and small business owners. No jargon. No hype. Practical and honest, with Canadian context built in from the start.

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Most AI coverage is written for people who already work in tech, or it is designed to alarm rather than inform. Neither is very useful if you are running a small business or just trying to figure out whether any of this actually matters to you.

That is the gap AI, Eh? is trying to fill. Every issue covers something practical, in plain English, with Canadian context where it matters. I cover tools that are accessible and affordable, with Canadian pricing where it exists. I am honest about limitations. And I try to be clear about the Canadian-specific considerations that most newsletters skip entirely.

What you will find in every issue

Practical things you can actually use. Tool recommendations that include Canadian pricing. Honest explanations of what is happening in AI and why it might matter to you. And at the bottom of every issue, the same reminder: AI assisted, Human led.

Coming up: a plain-English breakdown of PIPEDA, Canada's privacy law, and what it actually means when you use AI tools with customer data. It is a conversation most Canadian newsletters are not having yet.

Who it is for

Everyday Canadians who are curious about AI but find most of the coverage either too technical or too breathless. Small business owners who want to know if any of this is worth their time. People who want someone to just be straight with them.

It is free. You can read it at theaieh.ca and subscribe at subscribe.theaieh.ca.

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"AI assisted, Human led"

Every issue ends with this. Because responsible use of AI matters, and it always will.

The Human Side of Leadership by Chris MacKinnon
eBook on Kindle Print edition live

The Book

Not written from the top of the mountain.

This book started as a personal challenge. I had been writing LinkedIn articles about leadership for a while and eventually had enough material that it made sense to pull it together into something more permanent.

The Human Side of Leadership is not a framework or a five-step system. It is a collection of reflections shaped by 28 years in IT, 33 years behind the bench, and a lot of moments where I did not get it right and had to figure out why.

I wrote it from somewhere on the path, not from the top. If you manage people, or you are trying to become the kind of leader you would actually want to work for, that is probably where you are too.

What it covers

Trust. Empathy. Humility. Accountability. Presence. The weight of words. Leading through change. These themes come up again and again because leadership itself is repetitive. The same challenges surface in different forms, and how leaders respond to them matters every time.

The examples are drawn from IT, education, and coaching, but the lessons are not confined to those spaces. Leadership shows up wherever people influence one another.

It is not a long book. It is meant to be read as a conversation, not a guide. Each chapter stands on its own.

Pick up your copy at:

Available in eBook and print. Same Amazon link for both formats.

Get in touch

Say hello.

I read everything that comes in and reply personally. No autoresponders, no form letters. If you are interested in speaking or consulting, this is the right place to start that conversation too.

Replies come from hello@theaieh.ca. I aim to get back within a couple of days.